Robinsons and Fruit Shoot needed to boost summer sales whilst creating excitement around their squash and juice brands. The challenge was to create a promotion that felt genuinely rewarding and connected to how families actually spend their summer.
People First Insight
Parents want their kids to be active and outdoors during summer, but the upfront cost of bikes, scooters and accessories creates a real barrier. We needed to make getting the family moving feel instantly achievable, not just aspirational.
Unusual Everyday™ Idea
Partnering with Halfords, the nation’s home of wheels, we turned every promotional pack into an instant gateway to summer family fun. Through a simple buy-scan-win mechanic, shoppers could win thousands of vouchers for bikes, scooters, and accessories, with every entrant getting a guaranteed £5 off voucher for Halfords cycling products. By removing the key barrier, we turned refreshment into reconnection, helping families grow closer by making active summer play immediately accessible to them all.
