Heath & Heather was an aging, ailing brand in a challenging category. We needed to find a fresh, exciting way for them to connect with tea drinkers.
People first insight
Beyond tea, we wanted to understand the motivations of our target audience. We discovered that they gravitated to lifestyle brands that reflected self-empowerment.
Unusual Everyday™ Idea
Where most herbal tea brands were talking about calm, relaxation and gentle self-care, we positioned Heath & Heather as having a more empowering, active and energising place in people’s lives: ‘Me to the power of tea’. Using a vibrant verbal and visual language, we made Heath & Heather more than a tea, we made it a lifestyle brand.
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