In a syrup category dominated by functional flavour cues and established incumbents, Mathieu Teisseire struggled to stand apart. It was seen as an ingredient rather than a brand that adds value to drinks experiences.
Behavioural Insight
Today’s drinks creators—from bartenders to at-home enthusiasts—aren’t just making drinks, they’re crafting moods and experiences that go beyond the glass. As social conductors, they look for tools that help them create something memorable, expressive and worth sharing.
Idea
We repositioned Mathieu Teisseire as a creative partner with “Flavour You Can Feel”, a brand idea and activation platform that made Mathieu Teisseire the playful catalyst to help creators elevate every drink into a rich, emotional experience.
By transforming the brand from a passive ingredient into an active tool for expression, we equipped drinks creators across on-trade, retail and social with a cohesive toolkit, bringing to life a distinctive world, messaging and activation system that inspired more expressive, experience-led drink creation.
