Creating a brand for the Next Generation of pet owners
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As a new pet supplement brand, Protexin Daily Care Gut+ wanted to power a smarter kind of pet care, one that starts from the inside out. The problem is, gut health isn’t top of mind, with few owners knowing how important gut health is for healthy digestion, mobility, skin, coat & overall wellbeing.
People first insight
We defined our audience as Cautious Nurturers. Younger and yet to reach life’s big milestones, their pet is their first true responsibility, but they’re not 100% confident in their care. Despite their best efforts, they still ask ‘Am I doing enough’?
Unusual Everyday™ Idea
Protect their Curiosity
We positioned Protexin Daily Care Gut+ as the partner for a new generation of positive, proactive pet owners. By protecting their pets’ insides, we empowered owners with knowledge and confidence in their care, allowing their pet to be their endlessly curious, weird and wonderful selves.
