Bio-Kult is a probiotic supplement brand that had ambitions to shake up and grow the gut health category to make it mainstream. The category’s problem-solution formula means people only think about their gut health when they have a digestive health problem. They don’t know that good gut health is linked to better overall health – physical, mental & emotional.
People first insight
Our tribe is Frustrated Health Strivers: Under pressure to perform 24/7, they follow all the daily ‘rules’ (5-a-day, 2 litres, 8 hrs sleep, 30 mins exercise) to fuel their mental, physical and emotional resilience, but they need something more that food alone can’t deliver.
Unusual Everyday™ Idea
Feel Gut Great
People know that physical fitness is a way to feel good all over. But they don’t know that their gut health is equally important. We draw a simple parallel between physical fitness and gut health, encouraging people to keep their gut in shape with Bio-Kult every day.
