Will the new ASA rules be effective in combating gender stereotypes?

In Campaign, our Executive Creative Director, Shnoosee Bailey, talks about what the ASA ban on gendered stereotypes means for men.

Jul 18, 2019

by Abigail Mayhew

Marketing Manager

“The new rules will only be effective if they encompass both genders. With men’s mental health issues on the rise, and with young men being increasingly confused about the role they should play in society, it’s clear that our industry needs to stand up and help articulate some of the challenges of modern masculinity.

We need to remember that our work can be a force for good to empower social change, and we have a responsibility to move away from stereotypes, in order to deliver creative campaigns that really resonate with audiences.”

Read the full Campaign article here.