We have recently launched the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant.
The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category.
We were involved in developing the brand and campaign strategy, positioning this smooth and refreshing stout as the tipple of choice for the ‘catch up with friends’ moment. We developed the brand world to launch the multi-channel drive, which spans TV, OOH, and in-bar sampling.
Watch the video here: