On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to feel Guinness for the first time. Executed in Nigeria, the second biggest market for Guinness in the world, The Flavour Rooms represented a huge leap forward for immersive experiential in Africa.
Discover more behaviour changing ideas and subscribe to The HeyHuman Podcast on Spotify or Apple Podcasts.