What better way to kick off the new year than with a brand-new episode of our Behaviour Changing Ideas podcast?!
This week Neil is joined by the staggering brain and close friend of the agency, Paul Skinner, Founder of MarketingKind and Agency of the Future.
Set up in the early stages of the pandemic, MarketingKind brings together marketers and business leaders to lend their creative and problem-solving skills to finding tangible solutions to real world problems. Boldly kicking off by asking the question ‘What if marketing wasn’t selfish?’ the growing community has gone on to tackle issues ranging from climate change to social inequality.
It’s marketing, but not as we know it.
Neil and Paul talk about the charity’s unusual and audacious launch campaign (including auctioning Rory Sutherland on eBay), its successes so far, and its grand ambitions to keep on delivering positive change in the future.