Pets are for life, not just for pandemics. 3.2 MILLION households in the UK got a new pet during CV19. That’s an awful lot of new mouths to feed, and an awful lot of poo bags needed. For pet care brands, an awful lot of logistics to fulfill.
CV19 (and the trend of Brand Dispersion it accelerated) has had a massive impact on businesses and the way we shop. For some it brought new growth opportunities – most notably those already ‘oven ready’ for their products to be bought, shipped, delivered, (and then bought again) – online, which in turn helped to keep out high street stores alive and our pampered pets, pampered.
Fittingly then, in a year when Nature’s Menu celebrates its 40th birthday, Neil is joined by Managing Director, James Langan, to see how they managed to achieve such success over such a turbulent time. They chat about furry friends, ‘human leadership’, and why being agile has, and always will be, so crucial. Not just at Crufts.