The new outdoors – what marketers need to do next

The new outdoors – what marketers need to do next

Our relationship with the world outside has changed in recent years, but the scale and intensity of this has been accelerated by COVID-19. Many legacy outdoor behaviours and trends have been boosted by COVID-19, as necessary behaviour changes in response to...
What will marketing learn when gyms re-open?

What will marketing learn when gyms re-open?

Old habits or new behaviours – who wins? Gyms are grappling with interpreting claimed future behaviours about going back to gyms, massive sales of home gym equipment, Zoom-based exercise and new outdoor-based exercise habits.  Do old habits or new behaviours...