Social Media Week: 5 Questions with HeyHuman’s Aoife McGuinness & Neil Davidson

Explore more about the neuroscience of storytelling.

Aug 5, 2019

By Abigail Mayhew

“In a crowded landscape of fake news, junk content, and brands with manufactured purposes and stories, the craft of storytelling can often feel obscured. What is really going on in our brains when we connect through stories? What matters, and why, now and in the future?

On Friday, 1 November, during #SMWLDN, two representatives from HeyHuman, Managing Director, Neil Davidson, and Aoife McGuinness, Neuroscience Consultant, will unpack this question.

Ahead of their session, we sat down to ask them about the ‘human’ qualities brands should look to emulate, the biggest challenge in developing a neuroscience-focused approach to storytelling, how neuroscience can be employed to develop content differently in brand, social and experiential communications, and more.”

Read the full interview in Social Media Week’s blog here.