Pulse of
the people

Pulse of the People is our always-on research and content platform which continually monitors how people’s behaviours are changing and why.


At the heart of Pulse of the People is a lovely big, diverse group of, you guessed it, people. They take part in regular one-to-one qualitative interviews and mission-based tasks so we can uncover not just what they say, but what they actually do.

Real-life insight.

Everything we learn goes into creating actionable insights and identifying early trends to help Human Brands make more effective, connective campaigns that understand and appreciate people’s needs, right now.