The Independent · #ManyVoicesOneStory
Using the Brexit conversation to bring a forgotten brand ethos back to life.
Our people-first strategy
Our creative idea
We created a campaign to champion diversity of opinion through unheard and unexpected voices across the nation.
We recruited ‘Final Say’ supporters both within The Independent’s network and around the country to share their opinions – with some well-known, and others yet to be given a platform.
We amplified their views on social media, sparking a movement of sharing and debate.
On the day of the People’s Vote march, we gave marchers the tools to get their voices heard making #ManyVoicesOneStory part of the Brexit narrative and putting The Independent’s values firmly back into the hearts and minds of fellow free-thinkers.
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