Sony Xperia · #ChampionsSofa
Tapping into culture through social.
Our people-first strategy
Our creative idea
In a twitter-first, we turned the cameras around & focused on real fans across Europe to capture real time fan reactions to the action on the pitch, which we instantly seeded on Twitter.
We turned Twitter into a pan-European broadcast platform with fans at the heart of the action that engaged & entertained nearly 30 million football fans across Europe.
Next case study