SlimFast · Works For Me

Breathing new life into a tired brand.

The challenge

How do you save a brand and products that are out of step with healthier trends in the category and with dramatically falling sales and listings?

Our people-first strategy

We used audience data, our behavioural approaches and neuroscience testing to develop a celebrity approach which brought to life a more credible life-focused outcomes idea.

Our creative idea

Works for me

Credible weight loss focused on life events such as summer holidays and weddings.

22%

Year-on-year sales uplift

26%

Increase in brand awareness

28%

Of women say they now feel warmer towards the brand

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The Ministry,
79 Borough Road,
London, SE1 1DN