SlimFast · Works For Me
Breathing new life into a tired brand.
How do you save a brand and products that are out of step with healthier trends in the category and with dramatically falling sales and listings?
Our people-first strategy
We used audience data, our behavioural approaches and neuroscience testing to develop a celebrity approach which brought to life a more credible life-focused outcomes idea.
Our creative idea
Works for me
Credible weight loss focused on life events such as summer holidays and weddings.
Year-on-year sales uplift
Increase in brand awareness
Of women say they now feel warmer towards the brand
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