Shepton Mallet Cider Mill · Free Range Cider
Brand and business transformation.
Success story
We repositioned a declining cider portfolio in a declining category, which triggered positive sector revenue, margin growth and successful business sale.
The challenge
How do you trigger immediate portfolio growth in a declining category?
Our people-first strategy
Audience data analysis to create segments, behavioural workshops and brand toolkit to develop a simplified and connective brand portfolio.
Our creative idea
An essence-focused strategy to develop ideas, e.g. ‘Free range cider’ for Addlestones.
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