Shepton Mallet Cider Mill · Free Range Cider

Brand and business transformation.

Success story

We repositioned a declining cider portfolio in a declining category, which triggered positive sector revenue, margin growth and successful business sale.

The challenge

How do you trigger immediate portfolio growth in a declining category?

Our people-first strategy

Audience data analysis to create segments, behavioural workshops and brand toolkit to develop a simplified and connective brand portfolio.

Our creative idea

An essence-focused strategy to develop ideas, e.g. ‘Free range cider’ for Addlestones.

Next case study


Say hey

To find out more about how we build Human Brands.

Pop in

The Ministry,
79 Borough Road,
London, SE1 1DN