Shepton Mallet Cider Mill · Free Range Cider

Brand and business transformation.

The challenge

How do you trigger immediate portfolio growth in a declining category?

Our people-first strategy

Audience data analysis to create segments, behavioural workshops and brand toolkit to develop a simplified and connective brand portfolio.

Our creative idea

An essence-focused strategy to develop ideas, e.g. ‘Free range cider’ for Addlestones.

Success story

We repositioned a declining cider portfolio in a declining category, which triggered positive sector revenue, margin growth and successful business sale.

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