Oreo · Making the Mundane Magical
A magical childhood experience to bring to life the power of treating.
People jumping on the Oreo slides
Golden Oreos sampled
1 M +
Social media posts
Pieces of editorial coverage
How do you get people to choose Golden Oreos as their treat when biscuits are increasingly being replaced by other treats?
Our people-first strategy
Using our 3 Questions behavioural session we pinpointed that biscuits had lost some of their magic. But other things still had the capacity to quickly take us back to our childhoods, such as a swing in a school, a skipping rope on a pavement or a children’s slide in a park.
Our creative idea
Making the Mundane Magical
Create giant rainbow slides in commuter spaces to transport people back to childhood pleasures and open themselves up to treating again.
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