Oreo · Making the Mundane Magical

A magical childhood experience to bring to life the power of treating.

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People jumping on the Oreo slides

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Golden Oreos sampled

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The challenge

How do you get people to choose Golden Oreos as their treat when biscuits are increasingly being replaced by other treats?

Our people-first strategy

Using our 3 Questions behavioural session we pinpointed that biscuits had lost some of their magic. But other things still had the capacity to quickly take us back to our childhoods, such as a swing in a school, a skipping rope on a pavement or a children’s slide in a park.

Our creative idea

Making the Mundane Magical

Create giant rainbow slides in commuter spaces to transport people back to childhood pleasures and open themselves up to treating again.

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