Oreo · Making the Mundane Magical

A magical childhood experience to bring to life the power of treating.

The challenge

How do you get people to choose Golden Oreos as their treat when biscuits are increasingly being replaced by other treats?

Our people-first strategy

Using our 3 Questions behavioural session we pinpointed that biscuits had lost some of their magic. But other things still had the capacity to quickly take us back to our childhoods, such as a swing in a school, a skipping rope on a pavement or a children’s slide in a park.

Our creative idea

Making the Mundane Magical

Create giant rainbow slides in commuter spaces to transport people back to childhood pleasures and open themselves up to treating again.

2 K

People jumping on the Oreo slides

55 K

Golden Oreos sampled

1 M +

Social media posts

400

Pieces of editorial coverage

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