Heath & Heather · Me To The Power Of Tea

Bringing new life & language to the tea category

The challenge

How do you breathe life into an ailing and ageing brand in a challenging category?

Our people-first strategy

Using our behavioural approach we used data to understand the motivations of the target audience outside of the tea category and our neuroscience approach to create meaningful language that would create connective self-empowerment language.

Our creative idea

Me To The Power Of Tea

Use the verbal and visual language of self-empowerment to reposition Heath & Heather as a lifestyle brand.

23%

Year-on-year growth

£1.8 M

Talked about beer brand at launch

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