Creating a unique sensory experience to amplify the brand.

How do you engage drinkers in a fast-moving environment driven by new challenger brands and new liquids, and where Guinness is seen as part of the old-fashioned drinks behaviours and choices?

Through neuroscience-based insight and research on the interplay between the senses we knew how altering one sensory aspect (such as sound) can dramatically alter the perception of flavour.

So, we invited people to open-up their senses to the often-forgotten unique sensory stimulation that Guinness Foreign Extra Stout offers.