Guinness Africa · Guinness Brighthouse
Bringing new life & language to the tea category
Talked about beer brand at launch
How do you breathe life into an ailing and ageing brand in a challenging category?
Our people-first strategy
Using our behavioural approach we used data to understand the motivations of the target audience outside of the tea category and our neuroscience approach to create meaningful language that would create connective self-empowerment language.
Our creative idea
Me To The Power Of Tea
Use the verbal and visual language of self-empowerment to reposition Heath & Heather as a lifestyle brand.