People are the beating heart of your business

“You need to hire for attitude over experience every time.”

Oct 15, 2019

By Abigail Mayhew

Pip Murray, founder of all-natural nut butter brand Pip&Nut, was one of the business leaders sharing her insights at HeyHuman’s most recent transformative growth breakfast briefing.

The event gave the stage to fast-growing businesses who talked about how they are navigating the challenges many entrepreneurs face. Appearing alongside Pip were Bloom & Wild CEO and co-founder Aron Gelbard, and Sarah Akwisombe, founder of the No Bull Business School.

A common theme in this event chaired by prominent journalist Matthew Gwyther, was that none of the speakers had experience that could be deemed relevant to the businesses they now run.

“My journey into food and drink was not a natural route. I was working as a theatre producer when I started Pip&Nut, and I had absolutely no experience of FMCG. I started the brand out of pure love for the product,” said Pip.

“You’d think that a great person to start a business like Bloom & Wild would be someone who knows lots about flowers,” said former management consultant Aron. “It probably would have been, but I didn’t know that … I thought, how tricky could it be to send flowers through people’s letterboxes?”

Read the full article in Business Leader.