“Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the SEA LIFE Trust’s (SEA LIFE’s partner charity) world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six countries, including the United Kingdom, Thailand, Australia, the United States, Iceland and Germany.
The SEA LIFE Trust has transported two beluga Whales from a Shanghai aquarium to Iceland, in a complex journey which has taken over 6,000 miles and required numerous experts to oversee the pre, in-flight, and post-flight care of the whales. With a generous donation from Merlin Entertainments (owners of SEA LIFE), The Trust has secured an open-water bay off the southern coast of Iceland for the whales to inhabit – the world’s first open-water beluga whale sanctuary.
HeyHuman was tasked with getting SEA LIFE’S visitors to form an emotional connection with the two beluga whales, telling their story through a fun experience which inspires visitors to Sea Life centres to learn more about the project. The agency delivered on this brief by creating a series of multisensory, 360 degree underwater experiences that demonstrated the trust’s commitment to animal welfare.”
Read the full article in Marketing Communications News here.