New work: Guinness Gold

Brainkind Content – A Competitive Edge for Communications

We commissioned neuroscience research to look into the effect multi-screening has on attention span, engagement and recalling information.

14 Brand Relationships and the Opportunity for Human Brands

We’ve conducted research to gain a clear understanding of how to build better, stronger bonds between brands and people and have uncovered 14 new brand relationships to deliver new business and marketing strategies.

Creating the Unusual Everyday™ – Brands, Experiences and Technology

Our focus at HeyHuman has always been to bring people and brands closer together, particularly through the power of experiences. As part of this, we’ve researched and predicted the dramatic changes in brand relationships over recent years, and how that’s affected both experiences and the role of technology.

A Human Guide to HFSS Legislation

In this human guide to HFSS legislation, we’ll break down what HFSS restrictions mean for your FMCG organisation, in plain English.

Pet Food Campaigns

In 2021, the UK pet food category generated a market value of £3.1 billion. This is an exciting, profitable and highly competitive category, largely dominated by heritage brands so established that their names are synonymous with the sector, but with no shortage of smaller established brands, and new market entrants, all competing for the attention of pet owners in approximately 17 million UK households.

Better briefs mean better business

There’s a quote that goes along the lines of ‘I’m sorry this letter is so long, if I’d had time I’d have made it shorter’. It’s attributed to many, but the best advice still is that if you’re ever in any doubt about the source of a quote let Churchill claim it and you’ll usually get away with it. (Unless it’s about the Metaverse or Love Island.)

Marketing Bothism in the time of HFSS

I had always wanted to hear the famous author and academic Umberto Eco speak. When it was question time, I stood up first, keen to impress with my erudite questioning.

Money’s too tight to mention – how brands can win as the cost-of-living crisis hits

I remember the Bank of England base rate rising and rising in 1991, peaking at 15%. I was living a life unencumbered by a mortgage and had never experienced anything like it before, so I felt more like a witness to the failing economy than a victim of it. Nothing much changed for me.

HFSS a road map beyond 2022 webinar

Our recent webinar focused on how FMCG brands can get HFSS restriction ready.

Our panellists shared new perspectives and opportunities for HFSS and non HFSS brands, going beyond 2022, discussing key strategies for FMCG brands to thrive in the future.

How do leaders stimulate more creative thinking?

Creative thinking has been called out as an essential capability in both individuals and organisations to survive and thrive in a fast-paced and challenging environment magnified by technological change.

New work: Guinness Gold

By Abigail Mayhew

Thought leadership