Highly Commended mention for the Marketing Agency of the Year award!

A Human Guide to HFSS Legislation

In this human guide to HFSS legislation, we’ll break down what HFSS restrictions mean for your FMCG organisation, in plain English.

Pet Food Campaigns

In 2021, the UK pet food category generated a market value of £3.1 billion. This is an exciting, profitable and highly competitive category, largely dominated by heritage brands so established that their names are synonymous with the sector, but with no shortage of smaller established brands, and new market entrants, all competing for the attention of pet owners in approximately 17 million UK households.

Better briefs mean better business

There’s a quote that goes along the lines of ‘I’m sorry this letter is so long, if I’d had time I’d have made it shorter’. It’s attributed to many, but the best advice still is that if you’re ever in any doubt about the source of a quote let Churchill claim it and you’ll usually get away with it. (Unless it’s about the Metaverse or Love Island.)

Marketing Bothism in the time of HFSS

I had always wanted to hear the famous author and academic Umberto Eco speak. When it was question time, I stood up first, keen to impress with my erudite questioning.

Money’s too tight to mention – how brands can win as the cost-of-living crisis hits

I remember the Bank of England base rate rising and rising in 1991, peaking at 15%. I was living a life unencumbered by a mortgage and had never experienced anything like it before, so I felt more like a witness to the failing economy than a victim of it. Nothing much changed for me.

HFSS a road map beyond 2022 webinar

Our recent webinar focused on how FMCG brands can get HFSS restriction ready.

Our panellists shared new perspectives and opportunities for HFSS and non HFSS brands, going beyond 2022, discussing key strategies for FMCG brands to thrive in the future.

How do leaders stimulate more creative thinking?

Creative thinking has been called out as an essential capability in both individuals and organisations to survive and thrive in a fast-paced and challenging environment magnified by technological change.

The HeyHuman Podcast ep 12: Will Best of Bloody Drinks

Creativity is in crisis, but what can you do about it?

One of the most inspiring topics from the SXSW talks in Austin this year, which stood out on a personal level, was on the potential of creativity to transform brands and businesses, delivered by Brent Anderson. As Chief Creative Officer of TBWA\Media Arts Lab, Apple’s dedicated creative agency, Anderson stands in a good position to have a clear point of view on what stimulates or deadens creativity.

I love the smell of vanilla in the morning – how do you do great global marketing?

I blame a dramatic change in my views on global marketing on a team of Bonn-based marketers. (You know who you are, and I always hated the colour magenta anyway.)

Highly Commended mention for the Marketing Agency of the Year award!

By Abigail Mayhew

Thought leadership