Highly Commended mention for the Marketing Agency of the Year award!

When old isn’t gold – how do you know when to change a winning marketing formula?

I had a fascinating conversation this week with Hannah Rhodes, which made me think about one of the conundrums of business and marketing, that a winning formula can quickly no longer be one, and that it can actually be harming your business without you knowing it. So, how does that happen, and how do you avoid it happening to you?

The HeyHuman Podcast Ep 9: Paul Skinner, Founder of MarketingKind and Agency of the Future.

Creativity in the time of COVID – how do businesses nurture creativity?

I once had a boss who often said to me that she was too busy to be creative. The loss to the world of advertising was that if she wasn’t so busy managing accounts and clients she would be a creative genius. Even as a green but keen graduate I found it a slightly ridiculous statement. However, years later, particularly after the last two years, I wonder whether she said something profound without even realising it.

The HeyHuman Podcast Ep 8: Rob Martineau, co-founder at TRIBE

The HeyHuman Podcast ep 7: James Langan, Managing Director at Natures Menu

WTF is an insight? Why does it matter, and what would Salt Bae do?

I worked with an MD who banned what he called ‘the I word’ and screened planners in interviews by counting the number of times they said ‘insight’.

The HeyHuman Podcast ep 6: Emily Brooke MBE, partner at Revent and Co-Founder at Beryl

What can marketers learn from the John Major of retail?

We’ve all been in workshops where we are asked to think of a brand we take inspiration from as marketers. Apple, Tesla and Red Bull are three of the ever presents in this list, and the choices don’t really change, wherever the workshop and whatever the sector. I have...

HFSS and FMCG – it’s time to eat your greens

We held a real-life event for the first time in two years this week. On an unseasonably warm Tuesday morning we brought together an animated group of FMCG marketers to talk about HFSS, particularly how to tackle the impending changes.

The marketing mortality game – why neuromarketing has risen from the dead

The challenges and opportunities of the pandemic have triggered a noticeable shift in clients open to new thinking including neuromarketing and neuroscience-based research.

Highly Commended mention for the Marketing Agency of the Year award!

By Abigail Mayhew

Thought leadership