Female Lens director showcase and panel Q&A

Time to get female directors off the sub bench.

Oct 24, 2018

By Abigail Mayhew

Get your tickets here.

Wednesday 28th November

5.30pm | Drinks & Reels

6.30pm – 8pm | Main Event

The Ministry, 79 Borough Road, London, SE1 1DN

Panelists and directors to be announced soon.

About the event

The imbalanced ratio of male/female talent in our industry has long been acknowledged. Yet the figures show that little is being done to address this imbalance. Our friends at Free The Bid tell us only 7% of global directors are women and 3% of advertising CDs are women; this despite the fact that women make 85% of purchase decisions.

Organisations like Free The Bid are a fantastic force for good in the industry, but there remains a long way to go and it’s up to industry leaders to ensure female directors win a fair share of commercial directing jobs in the UK.

With this is mind we will be hosting an event in collaboration with Another to showcase brilliant established and promising female directing talent.

A screening of female-directed work will be followed by a panel discussion on how we can change the % with a selection of industry leaders and creators.

It’s a chance for female directors to show and talk about what they can do, gain some press coverage, and for creative decision makers to be inspired and take note.

Things won’t change overnight but our event, which is purely dedicated to providing a much-needed platform for female directing talent, is a fantastic place to start.