Marketing and business journalist, Stuart Derrick will be facilitating the discussion.
Sign up to the roundtable here.
Wednesday 26th June 2019
8:30am | Breakfast
9am | Discussion begins
The Ministry, 79 Borough Road, London, SE1 1DN
About the event
We will be hosting a breakfast roundtable with key brands to discuss how experiential campaigns are being evaluated, what are the key success metrics and how to create a measurement framework. Some of the questions will be asking:
Are traditional measurement models dead?
What do we need to do to get experiential seen as more of a robust discipline?
What are the right metrics to measure?
What metrics in the future will be the benchmark of success?
We hope to get answers that will help you create more effective measurement frameworks and generate better results.
It’s set to be a lively and productive morning of conversation, debate and great food!