How a new change mindset will help marketing leaders.

How a new change mindset will help marketing leaders.

But no matter where you are in the world you will be anticipating yet more change in 2021. There’s a lot to think about, including which changes in behaviours triggered in 2020 will stick and what they will mean for brands, our relationship with technology and, of...
What Sir Elton and Sir Michael remind all marketers

What Sir Elton and Sir Michael remind all marketers

It’s easy to do what many of us have been doing, spotting all the failures in COVID-19 communications. The real value is in what they remind us about where marketing can go wrong, particularly when the key pillars aren’t in place or get lost along the way. There is...