by Neil Davidson | Mar 7, 2022 | Articles, Blog
We usually misjudge our chances of success Start-ups and new strategies in established brands have one thing in common, that they are trying to make change happen, and at least 75% of these fail. There are plenty of useful insights and models for being the lucky 25%...
by Neil Davidson | Nov 19, 2021 | Articles, Blog
The more often a planner did this, the less likely the chances of making it through the interview. (He also judged interviewees on whether they used the lift or walked up the stairs to get to the interview room, so describing him as the Ant Middleton of HR would be...
by Neil Davidson | Sep 1, 2021 | Articles, Blog
“In a crowded landscape of fake news, junk content, and brands with manufactured purposes and stories, the craft of storytelling can often feel obscured. What is really going on in our brains when we connect through stories? What matters, and why, now and in the...
by Neil Davidson | Aug 27, 2021 | Articles, Blog
With that in mind, it might seem far-fetched to suggest that marketers could be a driving force in changing the world for the better and make marketing more appealing as a result. But is it really? What difference can a marketing mindset make in the world? It’s too...
by Neil Davidson | Aug 17, 2021 | Articles, Blog
If like me, you’re a football fan (Aberdeen, Fulham, Scotland, a difficult trio, but ideal for a Stoic) you’ll have said ‘never again’ walking home after a particularly bad defeat, and meant it, but gone back the next week. We’ve all also failed on heart-felt New...
by Neil Davidson | Jul 30, 2021 | Articles, Blog, News
While many marketers are grappling with massive changes in buying behaviours and attitudes due to the global pandemic many FMCG marketers still see these HFSS restrictions as a far greater challenge than any of the changes created by what we have described as ‘brand...
