“In a crowded landscape of fake news, junk content, and brands with manufactured purposes and stories, the craft of storytelling can often feel obscured. What is really going on in our brains when we connect through stories? What matters, and why, now and in the...
With that in mind, it might seem far-fetched to suggest that marketers could be a driving force in changing the world for the better and make marketing more appealing as a result. But is it really? What difference can a marketing mindset make in the world? It’s too...
If like me, you’re a football fan (Aberdeen, Fulham, Scotland, a difficult trio, but ideal for a Stoic) you’ll have said ‘never again’ walking home after a particularly bad defeat, and meant it, but gone back the next week. We’ve all also failed on heart-felt New...
While many marketers are grappling with massive changes in buying behaviours and attitudes due to the global pandemic many FMCG marketers still see these HFSS restrictions as a far greater challenge than any of the changes created by what we have described as ‘brand...
BrewDog is a brand often referred to in our HeyHuman research and analysis of Human Brands. It also shows that to be successful, a brand must constantly live all four brand behaviours. Failing in one of these behaviours disproportionately affects the fortunes of the...
A great piece of advice is that if you don’t know who is responsible for a quote then attribute it to Winston Churchill – you usually get away with it. So, while I forget who actually said ‘the future is here, it just isn’t evenly distributed’ let’s say it was...
