Why we all need to build Human Brands.

Why we all need to build Human Brands.

A great piece of advice is that if you don’t know who is responsible for a quote then attribute it to Winston Churchill – you usually get away with it. So, while I forget who actually said ‘the future is here, it just isn’t evenly distributed’ let’s say it was...
Are you seeking Brand Love or Friends With Benefits?

Are you seeking Brand Love or Friends With Benefits?

I spend a lot of my working day in Pret. I start off the day with a coffee and a list of things to get out of the way before the onslaught of Zoom calls hits, then I’m in and out when I need liquid or food, or just a change of scene to stimulate the brain. Pret gets a...