The great differences in how we live our lives today has been shown in how large parts of the economy can still function from our homes, both production and consumption, something that was impossible in the flu pandemic of 1918/19. The businesses that have been the...
But no matter where you are in the world you will be anticipating yet more change in 2021. There’s a lot to think about, including which changes in behaviours triggered in 2020 will stick and what they will mean for brands, our relationship with technology and, of...
For businesses and brands the situation only seems to speed up some of the changes we’ve witnessed. While some marketing experts talk about the Great Dispersion others are talking about the Great Acceleration, and they sit well together: the move away from traditional...
Many of us approach the deluge of trend forecast content generated at the start of every year with a healthy mix of interest and cynicism. It’s rare for me to share a trend forecast, and in some ways I’m slightly embarrassed because it seems obvious, but on the flip...
How do communications really work? The Coronavirus crisis is rich in learnings for better marketing communications. It started with questions about the clarity of government communications and moved onto ‘Corona wallpaper’ accusations for advertising. Now we are...
