Better briefs mean better business

Better briefs mean better business

It’s an over-used quote when it comes to talking about briefs, but rightly so. Briefs need to be succinct and pointed, and this takes time. This isn’t just because the recipients of a brief in 8-point Times Roman crammed into two pages lose the will to live after...
Marketing Bothism in the time of HFSS 

Marketing Bothism in the time of HFSS 

I asked how he managed to straddle the opposite worlds of academia and best-selling fiction, even hiding semiotic themes within multi-million selling novels. After a pause that seemed to go on forever, Eco gave out a weary sigh and replied, ‘As I have said many times...