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We believe in Human Brands

Human Brands know how to listen, keep things simple, talk clearly and constantly adapt. They understand their place in our 14 brand relationships and know what it means for them.

Brand meaning and activation go hand in hand. They must work together so that activation is both agile and connects with people.

Human Brands

Developing 4 key human behaviours (listening, simplifying, being clear & adapting) allows a brand to connect with people. They give people the relationships they need today, whether deep & meaningful, or speedy & functional.

Agile Activation

The best and most effective activations are agile and responsive, whilst still keeping true brand meaning and connection at their heart. They reinforce the essence of a Human Brand and build on it.

We create Unusual
Everyday® ideas

Balancing the unusual and the everyday is the best way to connect with people. We use our understanding of how our brains connect with the world to inspire transformative thinking and effective ideas.

Our ideas in action

Guinness Africa
Night Football

Heath & Heather
Me To The Power Of Tea

Sony Xperia
Passenger race

Our clients

Guinness Logo HeyHuman
Smirnoff Logo HeyHuman
Slimfast Logo HeyHuman
Sealife Logo HeyHuman
Natures Menu Logo HeyHuman
independent Logo HeyHuman
Gordons Logo HeyHuman
Haig Club Logo HeyHuman
Oreo Logo HeyHuman
Sony Logo HeyHuman
Heath & Heather Logo HeyHuman
Green & Blacks Logo HeyHuman

“HeyHuman has found a way to translate often alien topics and knowledge into actionable and clearly transformative working methods."

Business Transformation Agency of the Year, The Drum

”HeyHuman are an absolute pleasure to work with and I would not hesitate to recommend them to anyone looking for a best-in-class agency.”

UK Advertising Association

“HeyHuman have really taken our brief to heart, unleashing tremendous creativity and organising power in the process. We have come to trust them as allies, advisors and an active part of our mission in their own right.”


"The team at HeyHuman have shown that the agency landscape needs to change, and they are one of the few agencies trying to find more effective ways of developing comms.”


“HeyHuman are quite uniquely placed because of their intuitive understanding and appreciation of next generation marketing and their through-the-line expertise.’’


“With their forward-thinking approach embedded within our own model of marketing they have shown themselves as an agency defining their own lane.”


What makes us different

We are experts in behavioural change.

We’re smart and agile – from innovative research to in-house content creation.

We have developed global and local capabilities.

We create cost-effective content with no compromise on quality.

Thought leadership

Better briefs mean better business

Better briefs mean better business

There’s a quote that goes along the lines of ‘I’m sorry this letter is so long, if I’d had time I’d have made it shorter’. It’s attributed to many, but the best advice still is that if you’re ever in any doubt about the source of a quote let Churchill claim it and you’ll usually get away with it. (Unless it’s about the Metaverse or Love Island.)

Marketing Bothism in the time of HFSS 

Marketing Bothism in the time of HFSS 

I had always wanted to hear the famous author and academic Umberto Eco speak. When it was question time, I stood up first, keen to impress with my erudite questioning.

HFSS a road map beyond 2022 webinar

HFSS a road map beyond 2022 webinar

Our recent webinar focused on how FMCG brands can get HFSS restriction ready.

Our panellists shared new perspectives and opportunities for HFSS and non HFSS brands, going beyond 2022, discussing key strategies for FMCG brands to thrive in the future.

How do leaders stimulate more creative thinking?

How do leaders stimulate more creative thinking?

Creative thinking has been called out as an essential capability in both individuals and organisations to survive and thrive in a fast-paced and challenging environment magnified by technological change.

Creativity is in crisis, but what can you do about it?

Creativity is in crisis, but what can you do about it?

One of the most inspiring topics from the SXSW talks in Austin this year, which stood out on a personal level, was on the potential of creativity to transform brands and businesses, delivered by Brent Anderson. As Chief Creative Officer of TBWA\Media Arts Lab, Apple’s dedicated creative agency, Anderson stands in a good position to have a clear point of view on what stimulates or deadens creativity.

Grow your own – what really triggers growth and change?

Grow your own – what really triggers growth and change?

I had a fascinating conversation with Will Best about his learnings from being a business founder. His journey made me think about what can hold leaders back from growing businesses and brands and making change happen. I’ve always believed that start-ups and large businesses can learn from each other in more ways than we see, and my chat with Will reinforced this.


Our specialisms

Brand & Content
Experiential & Sampling
Digital & Social
Retail & E-commerce

Say hey

To find out more about how we build Human Brands.

Pop in

The Ministry,
79 Borough Road,
London, SE1 1DN