14 Brand Relationships and the Opportunity for Human Brands

We've conducted research to gain a clear understanding of how to build better, stronger bonds between brands and people and have uncovered 14 new brand relationships to deliver new business and marketing strategies.

Mar 17, 2023

By Neil Davidson

In this report we explore:

How the relationships between Brands and people have changed.

How ‘friends with benefits’ can sometimes be more profitable than a ‘dependency’.

How we can open an entirely new, more compelling dialogue with Brands and people.

“Great brands do build emotional connections. However, we need to remember how few brands are truly loved.”

Neil Davidson, CEO of HeyHuman