We believe in Human Brands
Human Brands know how to listen, keep things simple, talk clearly and constantly adapt. They understand their place in our 14 brand relationships and know what it means for them.
Brand meaning and activation go hand in hand. They must work together so that activation is both agile and connects with people.
Developing 4 key human behaviours (listening, simplifying, being clear & adapting) allows a brand to connect with people. They give people the relationships they need today, whether deep & meaningful, or speedy & functional.
The best and most effective activations are agile and responsive, whilst still keeping true brand meaning and connection at their heart. They reinforce the essence of a Human Brand and build on it.
We create Unusual
Balancing the unusual and the everyday is the best way to connect with people. We use our understanding of how our brains connect with the world to inspire transformative thinking and effective ideas.
Our ideas in action
“HeyHuman has found a way to translate often alien topics and knowledge into actionable and clearly transformative working methods."
Business Transformation Agency of the Year, The Drum
”HeyHuman are an absolute pleasure to work with and I would not hesitate to recommend them to anyone looking for a best-in-class agency.”
UK Advertising Association
“HeyHuman have really taken our brief to heart, unleashing tremendous creativity and organising power in the process. We have come to trust them as allies, advisors and an active part of our mission in their own right.”
"The team at HeyHuman have shown that the agency landscape needs to change, and they are one of the few agencies trying to find more effective ways of developing comms.”
“HeyHuman are quite uniquely placed because of their intuitive understanding and appreciation of next generation marketing and their through-the-line expertise.’’
“With their forward-thinking approach embedded within our own model of marketing they have shown themselves as an agency defining their own lane.”
What makes us different
We are experts in behavioural change.
We’re smart and agile – from innovative research to in-house content creation.
We have developed global and local capabilities.
We create cost-effective content with no compromise on quality.
In this human guide to HFSS legislation, we’ll break down what HFSS restrictions mean for your FMCG organisation, in plain English.
In 2021, the UK pet food category generated a market value of £3.1 billion. This is an exciting, profitable and highly competitive category, largely dominated by heritage brands so established that their names are synonymous with the sector, but with no shortage of smaller established brands, and new market entrants, all competing for the attention of pet owners in approximately 17 million UK households.
There’s a quote that goes along the lines of ‘I’m sorry this letter is so long, if I’d had time I’d have made it shorter’. It’s attributed to many, but the best advice still is that if you’re ever in any doubt about the source of a quote let Churchill claim it and you’ll usually get away with it. (Unless it’s about the Metaverse or Love Island.)
I had always wanted to hear the famous author and academic Umberto Eco speak. When it was question time, I stood up first, keen to impress with my erudite questioning.
I remember the Bank of England base rate rising and rising in 1991, peaking at 15%. I was living a life unencumbered by a mortgage and had never experienced anything like it before, so I felt more like a witness to the failing economy than a victim of it. Nothing much changed for me.
Our recent webinar focused on how FMCG brands can get HFSS restriction ready.
Our panellists shared new perspectives and opportunities for HFSS and non HFSS brands, going beyond 2022, discussing key strategies for FMCG brands to thrive in the future.
Creative thinking has been called out as an essential capability in both individuals and organisations to survive and thrive in a fast-paced and challenging environment magnified by technological change.
One of the most inspiring topics from the SXSW talks in Austin this year, which stood out on a personal level, was on the potential of creativity to transform brands and businesses, delivered by Brent Anderson. As Chief Creative Officer of TBWA\Media Arts Lab, Apple’s dedicated creative agency, Anderson stands in a good position to have a clear point of view on what stimulates or deadens creativity.
I blame a dramatic change in my views on global marketing on a team of Bonn-based marketers. (You know who you are, and I always hated the colour magenta anyway.)