We believe in Human Brands
Human Brands know how to listen, keep things simple, talk clearly and constantly adapt. They understand their place in our 14 brand relationships and know what it means for them.
Brand meaning and activation go hand in hand. They must work together so that activation is both agile and connects with people.
Developing 4 key human behaviours (listening, simplifying, being clear & adapting) allows a brand to connect with people. They give people the relationships they need today, whether deep & meaningful, or speedy & functional.
The best and most effective activations are agile and responsive, whilst still keeping true brand meaning and connection at their heart. They reinforce the essence of a Human Brand and build on it.
We create Unusual
Balancing the unusual and the everyday is the best way to connect with people. We use our understanding of how our brains connect with the world to inspire transformative thinking and effective ideas.
Our ideas in action
“HeyHuman has found a way to translate often alien topics and knowledge into actionable and clearly transformative working methods."
Business Transformation Agency of the Year, The Drum
”HeyHuman are an absolute pleasure to work with and I would not hesitate to recommend them to anyone looking for a best-in-class agency.”
UK Advertising Association
“HeyHuman have really taken our brief to heart, unleashing tremendous creativity and organising power in the process. We have come to trust them as allies, advisors and an active part of our mission in their own right.”
"The team at HeyHuman have shown that the agency landscape needs to change, and they are one of the few agencies trying to find more effective ways of developing comms.”
“HeyHuman are quite uniquely placed because of their intuitive understanding and appreciation of next generation marketing and their through-the-line expertise.’’
“With their forward-thinking approach embedded within our own model of marketing they have shown themselves as an agency defining their own lane.”
What makes us different
We are experts in behavioural change.
We’re smart and agile – from innovative research to in-house content creation.
We have developed global and local capabilities.
We create cost-effective content with no compromise on quality.
Our recent webinar focused on how FMCG brands can get HFSS restriction ready.
Our panellists shared new perspectives and opportunities for HFSS and non HFSS brands, going beyond 2022, discussing key strategies for FMCG brands to thrive in the future.
Creative thinking has been called out as an essential capability in both individuals and organisations to survive and thrive in a fast-paced and challenging environment magnified by technological change.
One of the most inspiring topics from the SXSW talks in Austin this year, which stood out on a personal level, was on the potential of creativity to transform brands and businesses, delivered by Brent Anderson. As Chief Creative Officer of TBWA\Media Arts Lab, Apple’s dedicated creative agency, Anderson stands in a good position to have a clear point of view on what stimulates or deadens creativity.
I blame a dramatic change in my views on global marketing on a team of Bonn-based marketers. (You know who you are, and I always hated the colour magenta anyway.)
I had a fascinating conversation with Will Best about his learnings from being a business founder. His journey made me think about what can hold leaders back from growing businesses and brands and making change happen. I’ve always believed that start-ups and large businesses can learn from each other in more ways than we see, and my chat with Will reinforced this.
This is the time of the year when we all reflect on our New Year resolutions. These reflections range from being smug for having nailed them, reflecting on learnings from losing our way, or having to embrace our complete failure to see them through.
I had a fascinating conversation with Oliver Steeds last week. Oliver is Chief Executive and Mission Director of Nekton, an organisation focused on saving the ocean from catastrophic damage. He believes that we have ten years to halt the damage being done before it’s irreversible.