Wooga

Opening Up New Audiences to Gaming

Wooga
June’s Journey

Social

BRAND RELATIONSHIP

From a Fling to Friends With Benefits

KEY BEHAVIOUR

Get habitual space seekers to play June’s Journey to give them a little lift each day.

KEY BARRIER

Permission to play – time, perceived cost, social approval.

KEY COMPARISON

Soap opera-style stories – removed from real life, frothy fun with a guaranteed emotional high.

Have you heard about June?

We’re taken on a journey into a 1920s murder mystery, set all over the world.

But we’re not giving much away.

We see snippets of places June has been – a hotel door closing, a ticket with her name on it, a scarf blowing in the wind.

Somehow, we’ve always just missed her.

Who is June and what’s her story? Have you heard about June?

Results

2.5 MILLION

engagements in 6 weeks

50%

cut in cost perlead

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