Wooga

Opening Up New Audiences to Gaming

Wooga
June’s Journey

Social

BRAND RELATIONSHIP

From a "Fling" to "Friends With Benefits"

KEY BEHAVIOUR

Get Habitual Space Seekers to play June’s Journey to give them a little lift each day.

KEY BARRIER

Permission to play – time, perceived cost, social approval.

KEY COMPARISON

Soap opera-style stories – removed from real life, frothy fun with a guaranteed emotional high.

Have you heard about June?

We’re taken on a journey into a 1920s murder mystery, set all over the world.

But we’re not giving much away.

We see snippets of places June has been – a hotel door closing, a ticket with her name on it, a scarf blowing in the wind.

Somehow, we’ve always just missed her.

Who is June and what’s her story? Have you heard about June?

The campaign is now live! Results coming soon...Watch this space.

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