Volvic

MAXIMISING THE POTENTIAL OF EXPERIENTIAL

VOLVIC
UNBOTTLE YOUR UNSTOPPABLE

Experiential

BRAND RELATIONSHIP

From "Casual Acquaintance" to "Friends with Benefits"

KEY BEHAVIOUR

Get people to engage with a water brand at the Tough Mudder event.

KEY BARRIER

Tough Mudder participants are totally focused on the obstacle course itself. They are not looking to detract from this.

KEY COMPARISON

Secret Cinema – by engaging people in different ways, these live events enhance what is usually an experience where no distractions are wanted.

Unbottle Your Unstoppable

Volvic enhanced people’s Tough Mudder experience by putting the brand at the heart of it. We branded a climbing challenge as the ‘Volvic Volcano’ and gave people a chance to show what they were made of. Those who showed their unstoppable spirit were rewarded with a soak in our Volvic hot tubs at the end.

Results

Brand scores for Volvic have begun to see a turnaround, with brand awareness and affinity scores improving for the first time in three years, while sales continue to grow.

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