Surf

MAXIMISING
ENGAGEMENT IN A
LOW INTEREST
CATEGORY

SURF
JE T’AIME

Social

 

BRAND RELATIONSHIP

From Marriage of Convenience to Friends with Benefits

KEY BEHAVIOUR

Get confident fun-loving sharers to treat themselves to a bottle of Surf Sensations.

KEY BARRIER

Laundry is a chore not something you treat yourself on.

KEY COMPARISON

New perfume, a little luxury you indulge in.

Je T'Aime Surf

We created a spoof of the J’adore Dior perfume ad to highlight the high end fragrances in the new range.

Results

OVER 7 MILLION

impressions across the campaign

1.7 MILLION

views

Back to top