Surf

MAXIMISING
ENGAGEMENT IN A
LOW INTEREST
CATEGORY

SURF
JE T’AIME

Social

 

BRAND RELATIONSHIP

From "Marriage of Convenience" to "Friends with Benefits"

KEY BEHAVIOUR

Get confident fun-loving sharers to treat themselves to a bottle of Surf Sensations.

KEY BARRIER

Laundry is a chore not something you treat yourself on.

KEY COMPARISON

New perfume, a little luxury you indulge in.

Je T'Aime Surf

We created a spoof of the J’adore Dior perfume ad to highlight the high end fragrances in the new range.

Results

OVER 7 MILLION

Impressions

1.7 MILLION

1.7 views

COVERAGE IN THE PRESS

Including The Drum and Marketing Week

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