Slimfast

BREATHING NEW LIFE INTO AN OLD BRAND

SLIMFAST
WORKS FOR ME

Integrated campaign

BRAND RELATIONSHIP

From "Old Pals" to "Best "Friends"

KEY BEHAVIOUR

Get low-confidence and quick fix diet-plan women to try a new way with SlimFast.

KEY BARRIER

New products and quick fixes rarely work for them, based on their experience, so they need to see personal relevance.

KEY COMPARISON

Today’s Instagram-able lifestyles, where celebrating and sharing success with friends and peers online is second nature.

Works For Me

SlimFast is a sassy and on-your-side partner for women to have a new start with, and to share their success with others: Works For Me.

Kimberly Walsh showed women how SlimFast could help them meet their goals, and encouraged them to share their stories with each other.

Through a mass sampling programme, TV, outdoor and print advertising, we raised awareness of SlimFast – how tasty it is as well as how it’s working for real women.

Results

22% YEAR-ON-YEAR

Sales uplift during the campaign period

78% OF WOMEN

Say they now feel warmer towards the Slimfast brand

65% OF WOMEN

Say they are more likely to buy Slimfast

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