SlimFast

BREATHING NEW LIFE INTO AN OLD BRAND

SLIMFAST
WORKS FOR ME

Integrated campaign

BRAND RELATIONSHIP

From Old Pals to Team Mate

KEY BEHAVIOUR

Get people to eat SlimFast products to stay on top of their day.

KEY BARRIER

People aren't aware of what SlimFast offers beyond bars and shakes.

KEY COMPARISON

#winning - the motivational hashtags our audience use in social media to show they're physically and emotionally on top of the trickiest parts of their day.

BOSS THE DAY

When we feel in control, we feel 'on it'. We'll demonstrate that SlimFast arms women with delicious, nutritious products to help women boss their day in a way that works for them.

 

Results

22% Year-on-year

sales uplift during the campaign period

78% of women

say they now feel warmer towards the SlimFast brand

65% of women

say they are more likely to buy SlimFast

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