Oreo

MAKING DECLINING BEHAVIOURS MEANINGFUL

OREO
MAKING THE MUNDANE MAGICAL

Experiential

BRAND RELATIONSHIP

From "Casual Acquaintance" to "Best Friends"

KEY BEHAVIOUR

Get indulgent snackers to choose Golden Oreos when they want a treat.

KEY BARRIER

Biscuits are no longer people’s first choice for a treat.

KEY COMPARISON

Those little things that unexpectedly remind you of your childhood and throwing off your adult cares – a swing, a skipping rope or a football.

Making the Mundane Magical

We created giant rainbow slides across the UK to transform busy staircases on people’s morning commute into joyful experiences, with the further reward of Golden Oreo biscuits at the end.

Results

55.000

Biscuits distributed – over half of the local traffic

+1 MILLION

Social media posts

396

Pieces of editorial coverage

47 MILLION

People reached in total

OVER £620,000

Of campaign value

+6.1

Return on the investment

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