Heath & Heather

Breathing new life and language into the tea aisle

Heath & Heather
Me To The Power Of Tea

Brand

BRAND RELATIONSHIP

From a Fling to Best Friends

KEY BEHAVIOUR

Get striving expressive explorers to swap a habitual daily drink for Heath & Heather.

KEY BARRIER

In Britain there are certain teas that are “accepted” and there’s a seemingly “right way” to enjoy tea.

KEY COMPARISON

Airbnb. The world on your doorstep - no limits, no boundaries. Democratising travel with a “belong anywhere” ethos.

Me To The Power Of Tea

We wanted to position Heath & Heather as a lifestyle brand that empowers you to discover the best you, you can be.

“Me to the Power of Tea” is a big idea that transcends beyond the extensive range of well-being teas. It’s a way of explaining the brand ethos and enables Heath & Heather to be relevant to the lives of our target audience who share our spirit as striving expressive explorers.

Results

23% year-on-year

growth in the year of launch

£1.8 million

added in brand value through new shoppers alone

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