Evian

Making Brand
Sponsorship
Matter To People

EVIAN. #WIMBLEWATCH

Social

BRAND RELATIONSHIP

FROM CASUAL AQUAINTANCES TO TEAMMATES

Key Behaviour

Get premium water drinkers to make evian part of their deeper engagement with the Wimbledon fortnight in social.

Key Barrier

All water brands seem pretty much the same and brand relationships with people are shallow.

Key Comparison

Gogglebox – explore and amplify people’s reaction to content.

#Wimblewatch

Capture and amplify the playful, youthful reactions to the all the exclusive action in Wimbledon fortnight. Working closely with each social channel (Facebook/Twitter/Instagram) we built bespoke always-on strategies, tapping into our consumers’ passion points and the array of engaging, reactive moments that the World’s Number 1 tennis event provides. A comprehensive celebrity and social influencer strategy was used to further enhance reach, alongside a number of social firsts (Twitter poll tool / SnapChat dual lens).

Results

Overall campaign KPIs were completely exceeded, achieving significant growth in socially lead awareness and social interaction levels. Our array of social posts and influencer activity throughout the tournament overachieved with high ongoing post engagement rate (4%+).

+50 MILLION

IMPRESSIONS

+4 MILLION

INTERACTION LEVELS VS 2015

Number 1

RECOGNISED WIMBLEDON SPONSOR

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