Belvita

Changing Established Category Behaviours

BelVita
Good Mornings

Experiential

BRAND RELATIONSHIP

From a "Casual Relationship" to "Friends With Benefits"

KEY BEHAVIOUR

Get people to choose a belVita breakfast so they can keep going through their whole morning.

KEY BARRIER

People don’t see a biscuit as a viable breakfast option, let alone a potential preference.

KEY COMPARISON

Playlists and podcasts that put you in the right mood as you navigate your day.

Good Mornings From BelVita

We helped everyone experience Good Mornings from belVita by using music to spread the feel good vibe throughout the whole morning.

We took a belVita branded sunshine yellow piano to cities across the UK reaching a unique audience at train stations and in city centres.

Our professional pianists played uplifting music whilst our team of brand ambassadors handed out samples.

We reached all corners of the country via door drops and offices delivering a musical Amp box containing a belVita sample. The box turned into a mobile phone speaker enabling the recipient to play their favourite morning tunes a little louder.

Results

The campaign has successfully driven brand recommendation with 81% of people going on to recommend belVita. 69% have gone on to purchase belVita with a quarter saying they had bought belVita in place of another brand.

OVER 2 MILLION

Unique consumers sampled belVita

81%

Would recommend belVita

69%

Have since bought belVita

Back to top