My predictions although perhaps a slam-dunk, are also without a doubt absolutely brilliant, highly original, thought-provoking ideas that made the world sit up and take notice.
State Street Global Advisors – The Fearless Girl
The act of simply placing Kristen Visbal’s Fearless Girl opposite Wall Street’s Charging Bull – on the eve of International Women‘s Day, no less – was a beautifully simple idea that initiated a wave of disruption. Using a young girl is genius, relatable to all, and a symbol of the power of female leadership – today and tomorrow.
Victoria Transport Accident Commission – Meet Graham
A brilliantly original approach to road safety advertising, ditching the usual overused shock tactic spot in favour of a beautifully crafted, innovative idea. Not woven from questionable crash reconstructions but from data, silicon, resin, fibreglass and human hair, Graham helps us to understand how vulnerable the human body is on the roads. As an Aussie, this one really hit home. As a human being, it terrified me.
Channel 4 – We’re the Superhumans
It’s a complete no-brainer, but I can’t not give it a mention. Channel 4’s initial Meet the Superhumans blew my mind, and their second attempt does that again and then some. 4Creative and production company Blink’s effort is a breath-taking, epic celebration of the human spirit. The cinematography, the music, the re-recorded Yes I Can in the background… there is literally nothing wrong with this ad. Stunning.
As published on Friday 26th May in More About Advertising