Thrilled to announce we will be at SXSW 2019!


Home » News » News » Thrilled to announce we will be at SXSW 2019!

We are thrilled to announce that we have been chosen to present at SXSW in March

Please see our session in the official SXSW schedule here.

Advertising Detox: How to Reduce Cognitive Load

Is there an attentional cost of a Facebook notification? How does the presence of your smartphone reduce your available cognitive capacity? What is advertising and other content really doing to our brains and should we be worried?
In a live on-stage experiment, HeyHuman will demonstrate the cognitive effects of different forms of advertising and content through brain-monitoring equipment, good and bad.
We will share our neuroscience research insight and how it can change the relationships between brands and people – creating effective content that stimulates rather than drains our brains.

Author

Abigail Mayhew
Abigail Mayhew

New Business & Marketing Executive

Back to top