Managing Director & Partner
Executive Creative Director & Partner
London bus route buff
Senior Project Manager
Peanut Butter Fiend
Everyone talks about collaboration, but there’s a danger that this is taken as just being nice with each other in meetings. Honest collaboration recognises that sometimes we have to be straight about what we believe is right, say it and find better solutions as a result.
Why not just say ‘agility’? Well, there’s no point in just being quick without constantly responding to new opportunities and challenges, for our people, for the brands we work with and the changes in technology and people generally.
We try to avoid jargon, marketing speak and general pretentiousness! Success for us is an agency steeped in the best bits of the new brand relationships, behavioural economics and neuroscience, without saying any of those terms! Simple words, simple thinking and simple ideas are what we always aim for, even though it’s not easy!
We spent a lot of time sharing our vision as an agency and bringing people with us and encourage everyone to follow this example.
We listen to each other, invest time in understanding what we’re really saying and make sure everyone has a voice, no matter their role or seniority. This doesn’t just mean agreeing to everything, but it does mean a healthy debate with everyone contributing! It also means we regularly ask our people and clients how we are doing, and act on it.
It’s easy to say it, not so easy to live it. Everything about our Relationships, Behaviours and Brains approach was designed to help us think about it from the point-of-view of people before the brand. It’s what we strive for in the agency too – we won’t be successful as an agency if we grow our business without growing and nurturing our people.