We deliver focused strategies to create new relationships and trigger growth.
We apply our MindKind™ approach to create engaging content for brands.
We deliver people-focused social strategies and thumb-stopping content.
We create experiences with people and content that is appreciated and amplified.
We make fleeting connections more rewarding for people and brands.
MindKind™ recognises that people are overloaded in a world of digital and social content. The brands that win focus on people’s behaviours, give them the relationships they want with the brand and make it easy to engage with their communications.
We tap into the new relationships people have with brands, focus on behaviours and use neuroscience to develop content differently in brand, social and experiential communications – by being BrandKind, BehaviourKind and BrainKind.
We uncover new brand relationships to maximise more fleeting and shallow interactions by tapping into the 14 new relationships people have with brands.
We identify the most valuable behaviour we can influence to best meet brand, marketing and business objectives.
We use neuroscience to create simple mental shortcuts for people already overloaded with messaging.
WE ARE PROUD TO WORK WITH
From globally iconic brands like Guinness, to home-grown brands like Heath & Heather, they all share our enthusiasm for putting people first and building successful Human Brands.