We put people first – humans are at the heart of everything we do and what we built a new way of thinking and working around.
A BIT ABOUT US
We’re driven by a fascination for what makes humans tick; what makes us behave the way we do; what turns our heads and stops us in our tracks.
The rate at which the world around us develops is exhilarating and we recognise that the relationships between people and brands have changed dramatically as a result of huge leaps in social, digital and technology.
With the battle for connection more challenging than ever, our content needs to be more connective than ever to be relevant. We use neuroscience tools and principles to help us achieve this and produce what we like to call “BrainKind Content’’.
Human behaviours inspire the way we think, work and bring ideas to life.
WE’RE AN AGENCY WITH A TRULY INTEGRATED MIND-SET
The consumer journey and the roles of different channels are central to our thinking. We don’t try and deliver against all possible integrated specialisms but instead focus on the areas in which we are specialists.
As the social, digital and technological landscape has evolved at pace, the consumer journey has become more important than ever. Every element of it requires the right expertise to unlock potential triggers and opportunities for brands to connect.
Our integrated understanding means that we can operate as lead agency or roster agency with different clients. Whatever our role, we always put the consumer journey and the roles of different channels at heart of what we do.
The relationships between people and brands have changed. We unpick these new relationships to deliver strategies and content that builds stronger, meaningful connections between these two worlds.
Whether it’s designed for broadcast, social or experiential we develop content based on our neuroscience principles that makes sure it’s brain-friendly.
Thumb-stopping content is a result of sound social strategy. We’re specialists in turning intensive social listening and analysis into relevant, reactive brain-friendly creative
We create Human Brand experiences and amplify them through mobile, data and social media. Using a unique range of data planning tools, we make sure every event is tailored to its intended audience and deliver human staffing solutions to make this happen.
HOW WE GROW HUMAN BRANDS
Human Brands understand that the relationships between people and brands has changed and think and behave differently. By being MindKind™ we establish new relationships, prompt different behaviours, and create content that connects better with people.
MindKind™ recognizes that people are overloaded in a world of digital and social content. The brands that win focus on people’s behaviours, give them the relationships they want with brands and make it easy to engage with their communications.
We uncover new brand relationships, focus on people’s behaviours and tap into neuroscience – being BrandKind, BehaviourKind and BrainKind.
We uncover new brand relationships to maximise more fleeting and shallow interactions by tapping into the 14 new relationships people have with brands.
We identify the most valuable behaviour we can influence to best meet brand, marketing and business objectives.
We use neuroscience to create simple mental shortcuts for people already overloaded with messaging.
WE ARE PROUD TO WORK WITH
From globally iconic brands like Guinness, to home-grown brands like Heath & Heather, they all share our enthusiasm for putting people first and building successful Human Brands.