We’re speaking at TEDx Manchester

Unchanging Man: Relationships, Behaviours and Brains in The Digital Age
Dan Machen / TEDx Manchester


Dan is a strategy leader at HeyHuman, a communications agency reshaped by behavioural science. This talk explores his reaction to Bill Bernbach’s famous provocation that communicators must focus on ‘Unchanging Man’ – because people don’t fundamentally change. HeyHuman’s belief was this: ‘Unchanging Man’ simply couldn’t stand in the context of the digital age. Join Dan to share his  odyssey into neuroscience to prove Bernbach wrong. What he discovered not only surprised him, it will change the way you see your own behaviour and how we communicate in the age of information overload.