Event: Finding the Human in your Brand – Secrets of Success for Financial Services
As we all know, the relationships between people and brands have changed, driven by major shifts in digital, social and mobile.
Brands such as Apple, Amazon and Uber have forged new relationships by facilitating a ‘life in flow’ for people. We believe financial services can and should learn from these, by making the most of more shallow, fleeting interactions.
We’d love to share our ‘Secrets of Success’ for financial services with you. Come along to our breakfast briefing and discover the 6 secrets of connecting with people and delivering the right balance between frictionless experience and human connection. In addition to food for thought, we’ll also treat you to a coffee and a bacon sandwich.
What you’ll take away:
How to keep the human in your brand
How to do digital with a human touch
How to give people the relationship they want with your brand
How to make the most of shallow and fleeting relationships
How to make creative ‘brain-friendly’
How to build ‘connective friction’ into your brand experiences
The event on Wednesday September 21st starts at 8:30am until 10am. Directions to HeyHuman can be found here.
We would love to see you there, save the date now and click on the link below to RSVP.
About the speakers:
Neil Davidson – Managing Director and Partner
Neil joined the agency in 2008 having led and launched campaigns, and agencies, across Europe – on the Board at Rainey Kelly Campbell Roalfe/Y&R, as a Director of The Farm and a Managing Partner of Rapp. He established the planning, innovation and data offer, and believes the real opportunities for brands lie in focusing on their own behaviours, as well as those of people they want to connect with.
He has spoken at leading conferences around Europe including Adweek, Social Media Week, Eurobest and ISBA.
Dan Machen – Director of Innovation
With 20 years experience working in creative and planning roles, Dan now leads a dedicated innovation team focused on finding valuable new solutions based on HeyHuman’s behavioural vision and insights.
Dan also speaks and reports back regularly from global tech conferences such as SXSW, Cannes and Silicon Beach to keep people abreast of how to do digital with a human touch.